In recent months, ChatGPT has sparked a debate amongst industry professionals on the role Artificial Intelligence (AI) will play in the industry in the years to come. Some have warmly welcomed the technology while others have rejected it, viewing it as a threat. Despite these drastically different opinions, it is undeniable that AI has become a powerful tool for large tech corporations like Microsoft and Google, who are embracing and developing the technology.
The availability of AI-driven software for content generation, SEO, and media planning has made it easier for marketers and ad professionals to use the technology in their daily task list. Among the popular tools of the trade are Jasper AI, Surfer SEO, Persado, Copy AI, Headlime, Otter.ai, Quillbot, Smartly.io, Brand24, Influencity, FullStory, Adbeat, Canva, DALL·E, Microsoft Designer, and PhotoRoom.
Let’s have an detailed overview about the popular AI tools that can help you in different types of work.
For content writing and copywriting
Jasper AI (for copywriting and real time suggestions) – Previously known as Jarvis, the AI tool inspired by Tony Stark’s virtual assistant, helps create an early draft of a good copy which will require editing later. It is inexpensive and simple to use which will speed up the content process.
Surfer SEO (SEO content writing) – Surfer SEO is a content optimization tool that helps write web copies to rank on search engines. It assesses content according to keyword density, readability, length, use of headers, and other aspects which push content up the rankings. You can integrate it with WordPress, Google Docs and more.
Also read AI-SaaS Integration: A Game Changer for Business Efficiency and Growth
Persado (create high performing ad copy) – Persado uses AI to create copies that perform high on SEO and are data-driven. Ad professionals can use it to grow revenue with more effective content on websites, email, social media and offline. It helps to drive engagement and improve customer experience.
Copy AI (generate marketing copies) – Copy AI is a free writing tool that helps create optimised blog posts, content for website and social media, ad and sales copy, product descriptions and has an editor of its own to further polish the first generated draft.
Headlime (for landing page copy) – Powered by the abilities of Open AI’s GPT-3, Headlime predicts and completes texts. It suggests subject lines and can write copy in different tones and languages.
Otter.ai (for transcribing) – Otter uses AI to write automatic meeting notes with real-time transcription, recorded audio, automated slide capture, and automated meeting summaries. Users can edit their transcribed recording on the platform itself.
Quillbot (to rephrase texts) – QuillBot is a paraphrasing and summarising tool that helps cut writing time by using AI to rewrite any sentence, paragraph, or article.
For social media management and digital advertising
Smartly.io (ad marketing for social media) – The ad marketing tool helps simplify Facebook and Instagram ad operations for prospecting and retargeting campaigns to drive results. It automates refreshes and rotates creatives based on campaign performance.
Brand24 (Media monitoring) – Keeping a track on where a brand is getting mentioned on the internet can be managed with Brand24. The tool searches for news sites, blogs and forums, social media, videos, and more locations to later analyse the emotions of reviewers and users.
It also spots trends and queries and can help create a better marketing strategy.
Influencity (Influencer marketing) – Influencity covers the major social media platforms and helps brands assess, contact influencers, collaborate on campaigns and track their effectiveness. This can be useful for agencies.
FullStory (analysing user behaviour) – Fullstory tracks users’ journey from their first visit to a site to conversion (or not). The AI tracks every cursor move, click, and page visit which then can then be compared with thousands of other visitors’ behaviour.
Adbeat (to analyse competitors’ advertising strategies) – With Adbeat, users can see what competitors are doing and how they’re doing it. It shows the sources of traffic and details on the media purchased and the publishers the ads are running on.
For designing and removing backgrounds in images
Canva – A user-friendly tool made for designing anything from posters, social media posts and more, Canva has a huge source of images and videos. In 2022, it launched its Text to image converter – an AI tool that generates images based on the description users ask for.
DALL·E – DALL·E is a 12-billion parameter version of the GPT-3 by Open AI that can create realistic images and art from a description from texts.
Microsoft Designer – A combination of Canva and DALL·E, Microsoft Designer uses DALL-E 2’s programming and allows users to create images and artwork by entering a text description and helps find realistic graphics. Users can also use their own images and built-in design tools with templates, photos, icons and more to customise visuals.
PhotoRoom (removing background from images) – A free tool made for removing the background from photos, PhotoRoom keeps the focus subject highlighted which can be incorporated into other graphics. You can also describe the image you want, and it will generate an infinite number of unique backgrounds using stable diffusion that match your exact request.
For Email marketing
Reply.io – Reply.io’s AI Sales Email Assistant builds email campaigns across multiple channels and automates the rest to help identify leads which hold potential. It tracks the campaign’s progress.
AI can never replicate the value of human intuition, empathy, and creativity in advertising and marketing, but there is no doubt that it provides many helpful tools that can boost productivity and speed up content-creation.
