If you have a stunning, visually appealing, easy and efficient to navigate eCommerce website, there is only one thing that counts…getting sales! In 2016, the conversion rate of online shoppers was average 2.78 percent and this is increasing with the new online stores. Running an eCommerce business is not an easy as customers are very choosy or picky about what they want and how they want to purchase.
There are some specifics like as copies to look after, multiple product pages, traditional digital marketing techniques to make them applicable to an online store. Running an eCommerce business can be arduous and it can be a bit of a minefield to decide as well how you will attract new customers and where you will spend your budget for digital marketing. But we have some guide to help you making more sales and turning your website visitors into customers and pre-transactional conversions.
Most of the businesses are aware of SEO (Search Engine Optimization) and PPC (Pay per Click) to market their business and get some of the best return on investment. Still the question is which one if best for you… SEO or PPC? Today we will take look into Pros and Cons of SEO services and PPC to choose best for your business in the short and long term, growing your sales.
Before raising the curtains, let us shed some light on SEO and PPC terms as those cover the whole online marketing.
SEO: SEO or Search Engine Optimization, is the art of optimizing your website or business on the lines of search engines. And when it comes to search engines, Google’s the only one you should really care about. So, it’s about following certain practices and methodologies in a relevant manner so as to improve your rankings in the SERPs (Search Engine Result Pages).
PPC: PPC or Pay-Per-Click is the art of indulging in paid advertising online wherein you will have to pay for the clicks your links generate. Your ads will be showcased on Google on either the top or on the right; and the payments will be calculated based on the CPC (Cost Per Click).
Now that the nitty-gritty is over, let us focus on best digital marketing strategies for online sales. It doesn’t matter if you’re taking professional SEO services on a monthly basis or if you’ve tied up with the best SEO Company in India, there is no black or white answer here.
Even though, it might be a little hard to digest:
Why SEO is better Than PPC?
Why doesn’t everyone focus on SEO? SEO is a time-consuming and resource-intensive process, and so not all businesses are prepared to invest into it, even though for many it can produce the very best return on investment in the long run.
Search engines look at a wide range of constantly evolving factors when deciding which websites to rank, such as:
- Your content being original, high quality, and relevant to a topic.
- Your site having healthy backlinks and buzz on other relevant sites, suggesting that it’s important.
- Your site being well built and following technical standards to enhance the user experience, as well as the abilities of search engines to review your site.
These all are done by the best SEO Company in USA in perfect manner. Here’s our honest dissection considering some of the most pivotal factors of SEO for any e-commerce website or business:
It is a broad statement, but true nonetheless. Good quality SEO is synonymous with you sitting in a comfortable armchair, watching your favourite movies the whole day at a nominal rate. Because search engine optimization services are not about instant gratification. It’s rare that you can move your rankings in the search engines from obscurity to the top of the results very quickly. Whereas even if you’re investing in high quality PPC, you will still get results but it could be a burden on your pockets. Quality SEO comes on top as a long term investment, taking time and lower cost into account.
Need For Speed
If you are in hurry and want to launch a campaign or promotional offer to get results quickly, measure the success of various keywords and targets, and build winning campaigns faster, PPC is way to go. PPC places your company/website listing on the top page instantly. However money definitely talks!
SEO is like the turtle who finishes the race, but finishes it slowly with website speed optimization services. It results in a progressive way bit by bit. You can’t expect first Google rankings page in just some weeks because it depends on complexity of domain, visibility of your online business and relevant information on your ecommerce site.
Long Term Happiness
If you are looking for long term benefits and smooth passage than temporarily, Hire SEO Consultant in USA with most advanced digital marketing tactics. Because the sooner you will get results from PPC, even faster they will fade away, and at a big cost as well. Organic SEO might be slow process but you get the effective and converting customer retention. You’re not the only name in your domain. Start your SEO practices from Day 1 in growing competition.
Product Based Vs Service Based
This option depends on the business under the microscope. It’s not necessary that every business will be profited by a PPC that works same with the SEO technique as well.
PPC is a better choice for product based companies that fulfill their instant and hungry needs but professional SEO services offered by top SEO companies are well served for service based companies. It’s not a fixed statement that SEO can’t help to product based entity. If good quality SEO with Google guidelines is followed for product based business that they can also sustain their ranking on Google.
However before jumping on this boat, make sure to consult with a professional SEO Analyst or hire SEO Company which can make your first substantial sale through organic SEO and assist you generating high revenue.
Continue to read more here Why SEO Is Best Choice for Ecommerce?