DDigital Marketing

Why does SEO matter

  • December 6, 2018
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Why Does SEO matter?

SOME STATS

The first three result on google get 60% of the result.
91% of internet users use search
75% of users never scroll past the first page of search result.

TOP SEO TRENDS FOR 2018

Voice search is a growing market and, according to Google, 1 in 5 searches already come from voice queries. This is only expected to grow in 2018 so it’s important to focus on long-tail keywords and language in a conversational tone.

Getting a featured snippet in search means lots of traffic and every company should be competing for that “pasition O” spot. Tables, lists and graphs tend to be popular, as well as content in Q&A format. This way Google can extract the information to show easily.

#3 MOBILE-FIRST INDEX

Google favors responsive websites that look good in mobile on its searches, and 57% of web traffic comes from mobile devices so mobile-first content is needed to become visible.

#4 STRUCTURED DATA

Structured information through formatted HTML tells Google how to interpret content and display it so it looks better and attracts more clicks.

#5 WORK YOUR YOUTUBE CHANNEL

It’s the 2nd largest search engine and video is still growing strong. This means more and more people and searching for stuff directly on You Tube and skipping Google. Now it is the best time to create and optimize your content for You Tube.

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