{"id":4855,"date":"2023-08-19T13:02:23","date_gmt":"2023-08-19T13:02:23","guid":{"rendered":"https:\/\/www.ardorsys.com\/?p=4855"},"modified":"2023-12-06T05:06:40","modified_gmt":"2023-12-06T05:06:40","slug":"why-does-seo-matter","status":"publish","type":"post","link":"https:\/\/www.ardorsys.com\/blog\/why-does-seo-matter\/","title":{"rendered":"Why does SEO matter"},"content":{"rendered":"<h1 style=\"text-align: center; font-size: 60px; color: #9c9c9c;\">Why Does <span style=\"color: #4183f3; font-size: 80px; font-weight: bold;\">S<\/span><span style=\"color: #ea4235; font-size: 80px; font-weight: bold;\">E<\/span><span style=\"color: #fcbc05; font-size: 80px; font-weight: bold;\">O<\/span> matter?<\/h1>\n<h4><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter size-full wp-image-4860 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAzwAAABEAQMAAAB+oaKcAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAB5JREFUWMPtwQENAAAAwqD3T20ON6AAAAAAAACAJwMb5AABHkukmAAAAABJRU5ErkJggg==\"  alt=\"\"  width=\"828\"  height=\"68\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 828px) 100vw, 828px\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1.png\"  data-pk-srcset=\"https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1.png 828w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1-300x25.png 300w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1-768x63.png 768w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1-380x31.png 380w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/Capture1-800x66.png 800w\" ><\/h4>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>SOME STATS<\/h3>\n<figure id=\"attachment_4871\" aria-describedby=\"caption-attachment-4871\" style=\"width: 285px\" class=\"wp-caption alignleft\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"wp-image-4871 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"285\"  height=\"194\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/top-results.jpg\" ><figcaption id=\"caption-attachment-4871\" class=\"wp-caption-text\">The first three result on google get 60% of the result.<\/figcaption><\/figure>\n<figure id=\"attachment_4871\" aria-describedby=\"caption-attachment-4871\" style=\"width: 287px\" class=\"wp-caption alignleft\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"wp-image-4871 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"287\"  height=\"193\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/website-traffic.jpg\" ><figcaption id=\"caption-attachment-4871\" class=\"wp-caption-text\">91% of internet users use search<\/figcaption><\/figure>\n<figure id=\"attachment_4871\" aria-describedby=\"caption-attachment-4871\" style=\"width: 368px\" class=\"wp-caption aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"wp-image-4871 pk-lazyload\"  style=\"color: #9c9c9c;\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"368\"  height=\"252\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/google-first-page-rank-ardorsys.jpg\" ><figcaption id=\"caption-attachment-4871\" class=\"wp-caption-text\">75% of users never scroll past the first page of search result.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"mceTemp\"><\/div>\n<h1 style=\"text-align: center; font-size: 40px; color: #9c9c9c;\">TOP <span style=\"color: #4183f3; font-size: 55px; font-weight: bold;\">S<\/span><span style=\"color: #ea4235; font-size: 55px; font-weight: bold;\">E<\/span><span style=\"color: #fcbc05; font-size: 55px; font-weight: bold;\">O<\/span> TRENDS FOR 2018<\/h1>\n<h3>#1 VOICE SEARCH<\/h3>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\" wp-image-4906 alignleft pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"190\"  height=\"142\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 190px) 100vw, 190px\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/google-voice-search-ardorsy-1.jpg\"  data-pk-srcset=\"https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/google-voice-search-ardorsy-1.jpg 302w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/google-voice-search-ardorsy-1-300x225.jpg 300w\" >Voice search is a growing market and, according to Google, 1 in 5 searches already come from voice queries.<br \/>\nThis is only expected to grow in 2018 so it&#8217;s important to focus on long-tail keywords and language in a conversational tone.<\/p>\n<h4><\/h4>\n<h3><\/h3>\n<h3><\/h3>\n<h3>#2 FEATURED SNIPPETS<\/h3>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignright wp-image-4916 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"178\"  height=\"135\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/google-rich-featured-snnipets-ardorsys.jpg\" ><\/p>\n<p>Getting a featured snippet in search means lots of traffic and every company should be competing for that &#8220;pasition O&#8221; spot.<br \/>\nTables, lists and graphs tend to be popular, as well as content in Q&amp;A format. This way Google can extract the information to show easily.<\/p>\n<h3>#3 MOBILE-FIRST INDEX<\/h3>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\" wp-image-4917 alignleft pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"156\"  height=\"119\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/google-mobile-first-indexing-ardorsys.jpg\" >Google favors responsive websites that look good in mobile on its searches, and 57% of web traffic comes from mobile devices so mobile-first content is needed to become visible.<\/p>\n<h4><\/h4>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>#4 STRUCTURED DATA<\/h3>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"wp-image-4918 alignright pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"143\"  height=\"109\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/schema-structured-data-google-ardorsys.jpg\" ><\/p>\n<p>Structured information through formatted HTML tells Google how to interpret content and display it so it looks better and attracts more clicks.<\/p>\n<h3><strong>#5 WORK YOUR YOUTUBE CHANNEL<\/strong><\/h3>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\" wp-image-4919 alignleft pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"213\"  height=\"160\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 213px) 100vw, 213px\"  data-pk-src=\"https:\/\/www.ardorsys.com\/blog\/wp-content\/uploads\/2018\/12\/promote-youtube-channel-ardorsys.jpg\"  data-pk-srcset=\"https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/promote-youtube-channel-ardorsys.jpg 303w, https:\/\/avfockc25ltq.cdn.shift8web.com\/blog\/wp-content\/uploads\/2018\/12\/promote-youtube-channel-ardorsys-300x225.jpg 300w\" >It&#8217;s the 2nd largest search engine and video is still growing strong. This means more and more people and searching for stuff directly on You Tube and skipping Google.<br \/>\nNow it is the best time to create and optimize your content for You Tube.<\/p>\n","protected":false},"excerpt":{"rendered":"Voice search is a growing market and, according to Google, 1 in 5 searches already come from voice queries. This is only expected to grow in 2018 so it&#8217;s important to focus on long-tail keywords and language in a conversational tone.\n","protected":false},"author":2,"featured_media":4994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-4855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/4855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/comments?post=4855"}],"version-history":[{"count":3,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/4855\/revisions"}],"predecessor-version":[{"id":7349,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/4855\/revisions\/7349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media\/4994"}],"wp:attachment":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media?parent=4855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/categories?post=4855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/tags?post=4855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}