{"id":5834,"date":"2023-09-19T07:44:13","date_gmt":"2023-09-19T07:44:13","guid":{"rendered":"https:\/\/www.ardorsys.com\/?p=5834"},"modified":"2023-09-22T07:00:14","modified_gmt":"2023-09-22T07:00:14","slug":"launching-mobile-app-some-common-mistakes-to-avert","status":"publish","type":"post","link":"https:\/\/www.ardorsys.com\/blog\/launching-mobile-app-some-common-mistakes-to-avert\/","title":{"rendered":"Launching Mobile App? Some Common Mistakes to Avert"},"content":{"rendered":"

There are several apps launching everyday with similar or unique concept. However an important thing is how you can stable in this competitive market and what digital marketing plan<\/a> will take your growth on hike.<\/p>\n

Well, there is no smart tactics or hack that can give you immediate results and increase sales. But some common mistakes that you can avoid after mobile app development<\/a> when you launch the app. Here are some as below-<\/p>\n

 <\/p>\n

You don\u2019t soft launch<\/strong><\/p>\n

You can\u2019t get thousands of downloads or users in short period if you don\u2019t release prior notice or announce before launching. \u00a0First, start by targeting a small market than the whole world. Choose the market that is less competitive than others but still have high no. of downloads or purchasing power. This way, you can test the app\u2019s lifetime value (LTV), retention and revenue potential.<\/p>\n

You can also do soft launches in market with\u00a0low cost per install (CPI)\u00a0to do technical tests.\u00a0This will help you identify issues, crashes, bugs or other mistakes with your app and fix them prior to launch in main market.<\/p>\n

By this way, you can avoid the rejection by app store, as most of the time it\u00a0declines applications because of too many customer complaints.<\/p>\n

While this approach may take more time, it\u2019s well worth it when you get the user testing and feedback you need.<\/p>\n

You don\u2019t collect data from day one<\/strong><\/p>\n

Many mobile app developers<\/a> or app owners don\u2019t collect user data from day one after launching as they think the less users data is not enough or useful for them. This is the big mistake they do. You should collect as much user data as possible when launching and app. It doesn\u2019t help you only to understand only specific targeted audience but also reduce cost of acquisition by targeting a certain demographic with certain interests. Get clear about your most important metrics or data starting with the soft launch.<\/p>\n

You have to put detailed app tracking in place before launching app to make sure you get complete information.\u00a0To be more precise, make sure you\u2019re tracking the links of your marketing campaigns with a tool that has a\u00a0deep linking\u00a0feature.<\/p>\n

You buy ads from day one<\/strong><\/p>\n

When you launch app, you start\u00a0advertising online or offline immediately via Facebook Ads, Google Adwords, etc. You need a funnel or analytics in place to track the actual user\u2019s traffic. \u00a0Without having this, you are just burning money. Study your funnel first and test that the funnel is working and converting to users.<\/p>\n

Otherwise, see where people are dropping out of your funnel and make the necessary tweaks.<\/p>\n

Your landing page is not optimized for all devices<\/strong><\/p>\n

If you\u2019re looking to get downloads, you want your users to understand and use your landing page on mobile and tablets, as well. So, start building your landing pages or SEO marketing<\/a> materials properly that can well work on all devices. It\u2019s called mobile responsive design. So, make sure users across all devices can easily browse your landing page, input their email addresses and read your landing page content.<\/p>\n

You\u2019re going into a competitive market without a unique product<\/strong><\/p>\n

If you are going with same concept into market that is already running, you\u2019re just burning money and time. With a proper market research, only you can understand that how you can give a unique app to users after development is completed.<\/p>\n

Start research, interview your target audience, and understand their behaviors during beta version of app. Track your competitors, understand their strategy, services, and features and why they are stable in market. This way you can identify what is it about the app that makes it a hit among users? Which of its features can you improve upon? What value can you add? Is there a market they are not currently serving that you can cater to?<\/p>\n

Make sure you have something solid to offer, and a robust marketing plan in place, if you wish to stand out in crowded mobile app categories.<\/p>\n

 <\/p>\n

Conclusion<\/strong><\/p>\n

With above suggestions, you can save yourself from hours of trial and error. \u00a0You can maximize your marketing budget.\u00a0Understanding your users is the main competitive benefit that you can consider in initial process of mobile app development<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"There are several apps launching everyday with similar or unique concept. However an important thing is how you can stable in this competitive market and what marketing plan will take your growth on hike.\n","protected":false},"author":2,"featured_media":5838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[22,17,48],"class_list":{"0":"post-5834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-digital-marketing","9":"tag-mobile-app-development","10":"tag-mobile-app-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/comments?post=5834"}],"version-history":[{"count":1,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/5834\/revisions"}],"predecessor-version":[{"id":7271,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/5834\/revisions\/7271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media\/5838"}],"wp:attachment":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/categories?post=5834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/tags?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}