{"id":6399,"date":"2020-06-23T06:41:12","date_gmt":"2020-06-23T06:41:12","guid":{"rendered":"https:\/\/www.ardorsys.com\/?p=6399"},"modified":"2023-12-06T05:41:49","modified_gmt":"2023-12-06T05:41:49","slug":"digital-marketing-options-6-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.ardorsys.com\/blog\/digital-marketing-options-6-digital-marketing-strategies\/","title":{"rendered":"Digital Marketing Options: 6 Digital Marketing Strategies"},"content":{"rendered":"

Are you looking to market your business online but don\u2019t know your digital marketing<\/a> options? If so, you\u2019ve come to the right place!<\/p>\n

On this page, we\u2019ll share six digital marketing options for helping grow your business online. Let’s have a look-<\/p>\n

1. Search engine optimization (SEO)<\/h5>\n

One of the first Internet marketing options we\u2019ll look at is\u00a0search engine optimization (SEO)<\/a>. SEO is the process of boosting your website\u2019s ranking in the search results to drive more qualified leads and traffic to your page.<\/p>\n

This strategy is one of the best options for digital marketing because it enables you to reach people who want your products or services.<\/p>\n

Instead of running a billboard ad or radio spot and hoping you reach the right people, SEO makes sure you\u2019re reaching people who search for information related to your company.<\/p>\n

To\u00a0get started with SEO<\/a>, you need to:<\/p>\n

Select relevant keywords<\/strong><\/h6>\n

If you want to appear in search results in front of valuable leads, start by\u00a0selecting keywords\u00a0for your website. Keywords trigger your site to appear in search results, so you must focus on industry-relevant terms to drive the right traffic to your site.<\/p>\n

Generally, you\u2019ll stick to\u00a0long-tail keywords, which contain three or more words, to ensure you\u2019re driving the most relevant traffic. Someone who searches \u201c8ft outdoor extension cord\u201d is a better lead than someone who searches \u201ccord.\u201d<\/p>\n

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You can use a free keyword tool like\u00a0KeywordsFX\u00a0to help you find relevant terms.<\/p>\n

Integrate keywords into your site<\/strong><\/h6>\n

Once you select your keywords, add the keywords to your site. Integrating keywords enables you to appear in the right search results. You\u2019ll want to insert keywords into your\u00a0title tag,\u00a0meta description, and body text.<\/p>\n

As you integrate keywords on your site, avoid using them too often, as this will lead to keyword stuffing.\u00a0Keyword stuffing\u00a0hurts your ranking, so only use keywords where they fit and flow naturally.<\/p>\n

Ensure your site loads quickly<\/strong><\/h6>\n

Users don\u2019t want to wait for your site to load to get the information they need. They want it fast, so your website needs to load fast. Increasing your site\u2019s load time by just one second can\u00a0increase your conversion rate by 7%<\/a>!<\/p>\n

To see your site\u2019s current load time, you can use\u00a0Google PageSpeed Insights<\/a>\u00a0to see how quickly your site loads on desktop and mobile devices.<\/p>\n

This free tool provides you with suggestions on how to fix speed issues, which generally involve optimizing the backend of your site. You can also invest in\u00a0page speed services<\/a>\u00a0if you don\u2019t have the time to optimize your site.<\/p>\n

Make sure your site is mobile-friendly<\/strong><\/h6>\n

Over\u00a050% of Internet traffic\u00a0comes from users on mobile devices. With so many people searching on mobile, you must optimize your site to provide a positive mobile experience.<\/p>\n

Not to mention, since Google moved\u00a0towards mobile-first indexing<\/a>, your mobile-friendliness impacts your ranking.<\/p>\n

The best way to\u00a0create a mobile-friendly website<\/a>\u00a0is to integrate responsive design into your site.\u00a0Responsive design ensures that your website adapts to whatever device your audience uses and provides them with a positive experience.<\/p>\n

Create content<\/strong><\/h6>\n

We\u2019ll dive into content creation more in-depth later, but it\u2019s essential to know that creating content helps your site rank in search results. Creating content enables you to establish yourself as an authority in your field and build trust with your audience.<\/p>\n

When you create content, you share your knowledge and expertise with your audience. You\u2019ll cover numerous industry-related topics to drive interested leads to your page. Content creation will enable you to boost traffic on your site so that you can\u00a0improve your ranking<\/a>.<\/p>\n

2. Local SEO<\/h5>\n

Next on our list of the best digital marketing options is\u00a0local SEO<\/a>.<\/p>\n

Local SEO is a\u00a0form of SEO\u00a0that focuses on optimizing your local presence to drive more relevant leads to your page. With\u00a080% of people using search engines\u00a0to find local information, local SEO is one of the most essential options for online marketing.<\/p>\n

To get started with local SEO, follow these best practices:<\/p>\n

Optimize your Google My Business listing<\/strong><\/h6>\n

Your\u00a0Google My Business<\/a>\u00a0listing is the listing that appears in Google search results when users look for a local business. These listings appear at the top of the search results when users conduct searches like \u201cpizza shop near me\u201d or \u201cItalian restaurant in Los Angeles.\u201d<\/p>\n

It appears at the top of the search results with other listings, known as the\u00a0local SEO 3-pack.<\/p>\n

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Once you claim your listing, fill it out completely. You\u2019ll want to verify your name, address, and contact information is correct. You\u2019ll also want to add a short blurb about your business and photos of your company, products, and more.<\/p>\n

Optimize for local keywords<\/strong><\/h6>\n

Like traditional SEO, you\u2019ll want to optimize for keywords to help your business appear in local search results.\u00a0Local keywords\u00a0tend to have location tags on them to signify that your business is relevant to the local area.<\/p>\n

So, you\u2019ll want to optimize for keywords like \u201cplumber in Los Angeles\u201d or \u201cwomen\u2019s clothing store in San Diego, CA.\u201d These location-based keywords will help you drive local leads to your business.<\/p>\n

Verify your name, address, and phone number (NAP) is consistent across the web<\/strong><\/h6>\n

Your business\u2019s information appears on different directories in addition to your Google My Business listing and website. You must ensure this information is consistent across the web, so your audience always has the right information.<\/p>\n

If your information isn\u2019t consistent, you run the risk of getting your Google My Business listing suspended. Check popular sites like Yelp, Yahoo, and YellowPages to ensure your audience gets the right information.<\/p>\n

3. Pay-per-click (PPC) advertising<\/h5>\n

Pay-per-click (PPC) advertising\u00a0is one of the next digital marketing strategies<\/a> we\u2019ll cover. If you\u2019re looking for online marketing options that allow you to control your budget, PPC is one of them. With this advertising option, you only pay when people click on your ad.<\/p>\n

These ads appear at the top of the search results, enabling you to earn brand recognition, leads, and sales for your business.<\/p>\n

To get started with PPC ads, you\u2019ll need to do the following:<\/p>\n

Select relevant keywords<\/strong><\/h6>\n

If you want your ads to appear in relevant search results, you must choose the right keywords. Your keywords determine where your ad appears, so you want to choose relevant, long-tail keywords that drive valuable leads to your business.<\/p>\n

Focus on long-tail keywords here, too, because they will help you reach more qualified leads looking for your products or services. Additionally, these keywords have less competition, so you\u2019ll have lower bid amounts and get more leads with your budget.<\/p>\n

Create a focused landing page<\/strong><\/h6>\n

If you want to get the most from your PPC ad campaign, you need to\u00a0create a landing page\u00a0that matches your ad. It\u2019s essential to keep your landing page focused, so your audience can find information fast \u2014 plus, a tailored landing page makes them more likely to convert!<\/p>\n

So, if you run a PPC ad that focuses on your collection of women\u2019s summer dresses, your landing page should only show information related to women\u2019s summer dresses. There shouldn\u2019t be any information about women\u2019s suits, shoes, or anything that\u2019s not a summer dress.<\/p>\n

A focused landing page will help you earn more conversions.<\/p>\n

Utilize ad extensions<\/strong><\/h6>\n

If you want to get the most value from your PPC ads, you need to\u00a0add ad extensions. These extensions provide extra information that can entice leads to click on your ad.<\/p>\n

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There are\u00a0numerous ad extensions\u00a0you can use, from sitelink extensions to structured snippets. You can test different ad extensions to see which ones work best for your ad.<\/p>\n

4. Content marketing<\/h5>\n

Content marketing\u00a0is one of the best options for Internet marketing that enables you to boost traffic on your website. As we touched on earlier, content marketing lets you share your knowledge and expertise with your audience.<\/p>\n

This strategy is one of the best digital marketing options because it helps increase metrics like traffic,\u00a0dwell time, and pages visited, which sends a positive signal to Google and helps boost your site\u2019s ranking.<\/p>\n

To create content effectively, follow these three tips:<\/p>\n

Try different content formats<\/strong><\/h6>\n

When you create content, you must try different content formats to appease your audience. Not everyone in your audience will enjoy reading blogs or watching videos. It\u2019s critical to have diversity with your content to appease different members of your audience and keep your content fresh.<\/p>\n

You can try multiple types of content, including\u00a0blogs,\u00a0videos, and\u00a0infographics. If you want to provide some more in-depth content, try creating ebooks or guides for your audience.<\/p>\n

Post content frequently<\/strong><\/h6>\n

To have a successful\u00a0content marketing strategy, you need to post content frequently. Posting content regularly enables you to appear in more search results, as well as continually drive traffic to your site. You\u2019ll increase brand exposure and help more people find your business.<\/p>\n

Use a content calendar<\/strong><\/h6>\n

When you post content frequently, it\u2019s easy to lose track of what you\u2019re posting and when it\u2019s getting posted. To help you stay organized,\u00a0utilize a content calendar. Content calendars help you keep track of when to publish content.<\/p>\n

Additionally, you can identify gaps in your content calendar.<\/p>\n

You can see if you need to publish more content or if there are more topics you should cover. Additionally, make sure you only plan for content three to four weeks in advance, as things with your business and campaign can change over time.<\/p>\n

5. Social media advertising<\/h5>\n

Next on our list of options for online marketing is\u00a0social media advertising<\/a>. Social media ads are advertisements that appear in users\u2019 newsfeeds. They\u2019re an excellent way for you to reach people most interested in your products or services.<\/p>\n

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You can advertise on numerous platforms, including:<\/p>\n