{"id":6755,"date":"2022-01-10T09:43:47","date_gmt":"2022-01-10T09:43:47","guid":{"rendered":"https:\/\/www.ardorsys.com\/blog\/?p=6755"},"modified":"2022-01-10T09:43:47","modified_gmt":"2022-01-10T09:43:47","slug":"hiring-an-in-house-marketer-vs-hiring-ardorsys","status":"publish","type":"post","link":"https:\/\/www.ardorsys.com\/blog\/hiring-an-in-house-marketer-vs-hiring-ardorsys\/","title":{"rendered":"Hiring an In-house Marketer vs Hiring Ardorsys"},"content":{"rendered":"

Your marketing to-do list is growing. There are social media posts to draft and post, advertising campaigns waiting for implementation, and e-newsletters to send. And although a strong marketing plan is critical to your business\u2019s success, you simply don\u2019t have the time or resources to keep up with the growing demands.<\/p>\n

When the situation has gotten to this point, business owners and marketing professionals often do one of two things: hire an in-house marketer or enlist the expertise of a digital marketing agency.<\/p>\n

Here at Ardorsys Technologies, we\u2019ve worked with hundreds of clients who opted for the latter – then watched their lead generation and sales conversions soar. We also understand that hiring a marketing agency can be a big step for a business. With that in mind, let\u2019s take a look at the advantages of hiring Ardorsys Team to manage your marketing needs vs. hiring an in-house marketer.<\/p>\n

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Learn about Offshore Outsourcing as a Source of Innovation<\/strong><\/a><\/h5>\n<\/blockquote>\n

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4 Primary Concerns When Hiring Marketers<\/h4>\n

First, there are four primary concerns that generally pop up when hiring a marketer: trust, understanding the brand, knowledge of the industry, and effectiveness and success. This is true whether a business owner or marketing executive is looking to hire in-house, freelance, or agency marketers.<\/p>\n

And the concerns shouldn\u2019t come as a surprise. After all, marketing represents a significant portion of a business\u2019s annual spending. In 2020,\u00a0WebStrategies<\/a>\u00a0reported that marketing budgets for B2B firms are roughly 9-11% of total expenditures, and 5-12% for B2C companies, with costs expected to rise for B2Cs. Business owners and marketing executives want to be sure their investment will get results.<\/p>\n

Let\u2019s take a closer look at each of the four concerns:<\/p>\n

TRUST<\/h5>\n

It\u2019s hard to overstate the importance of trust in business. This is especially true with marketing due to its very public nature. Business owners and senior marketers might worry about whether or not their marketer will protect proprietary information or have their company\u2019s best interests in mind.<\/p>\n

UNDERSTANDING THE BRAND<\/h5>\n

Another concern is whether or not the marketer will understand a company\u2019s unique brand or persona, and be able to translate that into strong, authentic marketing material. Luckily, skilled marketers will quickly learn brand familiarity.<\/p>\n

KNOWLEDGE OF THE INDUSTRY<\/h5>\n

Will the marketer understand your industry, especially if they haven\u2019t marketed for it before? Again, this is something that a skilled marketer will learn very quickly and without draining your own time and resources.<\/p>\n

EFFECTIVENESS & SUCCESS<\/h5>\n

Lastly, business owners and marketing executives are obviously concerned about the effectiveness and success of their marketing campaigns. It\u2019s essential that you hire a person or team who will deliver content that will ultimately ensure your business meets its sales and marketing goals.<\/p>\n

Comparison: In-house Marketer vs Hiring Ardorsys<\/h4>\n

Now, with those concerns in mind, let\u2019s talk about the factors you need to consider when hiring a marketer. They are:<\/p>\n