In a blog post, Twitter says its new ad units \u201cwill drive mid-to lower-funnel results for advertisers and improved relevance for people on Twitter.\u201d<\/p>\n
Let\u2019s explore each ad product in detail to understand the twitter\u2019s strategy:<\/p>\n
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Website Conversions Optimization<\/strong><\/h4>\n
Twitter will now optimize ad delivery to get more people to take the desired action on an advertiser\u2019s website, whether it\u2019s making a purchase, signing up for a newsletter, or something else.<\/li>\n
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Dynamic Product Ads<\/strong><\/h4>\n
Twitter will now show ads featuring specific products from an advertiser\u2019s website to people who have interacted with that business on Twitter or on the advertiser\u2019s website.<\/p>\n
How does this work? <\/strong><\/p>\n
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- DPA Retargeting<\/strong> – You can serve ads to targeted consumers, featuring products they have engaged with (e.g. added to their shopping cart) on your website but haven\u2019t yet purchased.<\/li>\n
- DPA Prospecting<\/strong> – You can acquire new customers who haven\u2019t visited your website via ads featuring specific products that are most relevant to them.<\/li>\n
- Integration<\/strong> – Advertisers that use a feed management platform for their product catalog can simply extend product strategies onto Twitter with integrated Twitter Marketing Partners.<\/li>\n<\/ul>\n
Source: https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html<\/figcaption><\/figure>\n In initial tests, Twitter finds dynamic product ads can improve cost-per-acquisition by 30-88%.<\/li>\n
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Collection Ads<\/strong><\/h4>\n
Twitter will now let advertisers showcase a group of products in a single ad, with the primary hero image and smaller thumbnail images below it.<\/li>\n<\/ol>\n
Source: https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html<\/figcaption><\/figure>\n Availability<\/strong><\/h3>\n
Twitter\u2019s new ad units are available now to all advertisers.<\/p>\n
To optimize with behavior from your site, WCO and dynamic product ads require Twitter Pixel or the Conversion API.<\/p>\n
<\/p>\n
Source: Twitter<\/a>, searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Twitter rolls out new ad units that allow businesses to optimize campaigns for website clicks and sales.\n","protected":false},"author":1,"featured_media":6843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[173],"class_list":{"0":"post-6836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-marketing","8":"tag-twitter"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/6836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/comments?post=6836"}],"version-history":[{"count":0,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/posts\/6836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media\/6843"}],"wp:attachment":[{"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/media?parent=6836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/categories?post=6836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ardorsys.com\/blog\/wp-json\/wp\/v2\/tags?post=6836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- DPA Prospecting<\/strong> – You can acquire new customers who haven\u2019t visited your website via ads featuring specific products that are most relevant to them.<\/li>\n
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