In a blog post, Twitter says its new ad units \u201cwill drive mid-to lower-funnel results for advertisers and improved relevance for people on Twitter.\u201d<\/p>\n
Let\u2019s explore each ad product in detail to understand the twitter\u2019s strategy:<\/p>\n
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Website Conversions Optimization<\/strong><\/h4>\n
Twitter will now optimize ad delivery to get more people to take the desired action on an advertiser\u2019s website, whether it\u2019s making a purchase, signing up for a newsletter, or something else.<\/li>\n
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Dynamic Product Ads<\/strong><\/h4>\n
Twitter will now show ads featuring specific products from an advertiser\u2019s website to people who have interacted with that business on Twitter or on the advertiser\u2019s website.<\/p>\n
How does this work? <\/strong><\/p>\n
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- DPA Retargeting<\/strong> \u2013 You can serve ads to targeted consumers, featuring products they have engaged with (e.g. added to their shopping cart) on your website but haven\u2019t yet purchased.<\/li>\n
- DPA Prospecting<\/strong> \u2013 You can acquire new customers who haven\u2019t visited your website via ads featuring specific products that are most relevant to them.<\/li>\n
- Integration<\/strong> \u2013 Advertisers that use a feed management platform for their product catalog can simply extend product strategies onto Twitter with integrated Twitter Marketing Partners.<\/li>\n<\/ul>\n
Source: https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html<\/figcaption><\/figure>\n In initial tests, Twitter finds dynamic product ads can improve cost-per-acquisition by 30-88%.<\/li>\n
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Collection Ads<\/strong><\/h4>\n
Twitter will now let advertisers showcase a group of products in a single ad, with the primary hero image and smaller thumbnail images below it.<\/li>\n<\/ol>\n
Source: https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html<\/figcaption><\/figure>\n Availability<\/strong><\/h3>\n
Twitter\u2019s new ad units are available now to all advertisers.<\/p>\n
To optimize with behavior from your site, WCO and dynamic product ads require Twitter Pixel or the Conversion API.<\/p>\n
\u00a0<\/p>\n
Source: Twitter<\/a>, searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Twitter rolls out new ad units that allow businesses to optimize campaigns for website clicks and sales.\n","protected":false},"author":1,"featured_media":6843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[173],"class_list":["post-6836","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media-marketing","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
- DPA Prospecting<\/strong> \u2013 You can acquire new customers who haven\u2019t visited your website via ads featuring specific products that are most relevant to them.<\/li>\n
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