- June 22, 2020
- Posted by: Editorial Team
- Category: Digital Marketing, SEO, Web Design
We believe that good Web design delivers perfect functionality inside a beautiful package. We strive to marry innovative creativity, together with cutting-edge business performance. Creating impactful web design doesn’t happen accidentally, it takes expert skill and experience to deliver a truly top class website. It’s also not a quick process, sites evolve through various iterations, only ‘going live’ when they are right. Web design is much more than just appearance and functionality, SEO rankings and brand perception. Great web design can leave a consumer with a lasting impression of your business, every effort must be spent to ensure that lasting impression is a good one, or else they will not return and not be referring you to anyone else. The likelihood of enticing new customers to your site rises if your site has exceptional usability and is intuitive. The commercial performance of your website is directly correlated with how effective your website is in conveying its message.
There are several key factors which contribute to making an effective web design. Layout, visual appearance, colour, fonts, navigation, content and adaptability to different devices are all essential ingredients. So how do you create a website with a professional web design?
Keep it simple – A minimalist website should only have the elements that are absolutely necessary to achieve the fundamental goal of the website. To consider here is the user experience, and consistency within web design is very important. Colour palette choices must compliment your brand, and not be distracting from the core message. The fonts used must be legible whilst simultaneously commanding attention. You should be looking to express and convey the spirit of your brand’s personality. The aesthetics (images, videos, illustrations, graphics) are the first thing a user experiences and will directly influence a consumers opinion of your company’s professionalism and positioning.
Usability – This is the key to retaining visitors to your website. A website that’s not easy to navigate leaves a user confused and unsure as to how to navigate where they need to go. Enforcing the “three-click-rule” helps a visitor get what they want within just three clicks.
Content – A good web design not only has good aesthetics but also great content. Using compelling and persuasive language can give a customer an eagerness to find out more – The more intrigued a customer is, the likelier you are to make a sale. Making use of headlines and bullet points instead of long paragraphs ensures content is readable and well structured.
Loading time – A website is considered successful if it loads within two seconds. Anything more than this can be very off-putting to a customer and cause them to leave prematurely. Optimising images, videos and audio can reduce the loading time.
Mobile compatibility – With the increased use of smartphones and tablets, websites should have a responsive and adaptive web design. Your website should be able to adjust to all screen sizes.
In addition to good web design another tool that helps your website improve its visibility online is Search Engine Optimization (SEO). SEO is the process of modifying your website design and content to make it more attractive to search engines. An SEO company, provides SEO services that will make your website rank on the first page of the search engines such as Google, Bing and Yahoo, for keywords that are relevant to the services you are offering. One of the benefits of using the services of an SEO company is that SEO experts all have the inside knowledge of how to attract the most users to visit your website. The services provided by an SEO company also include auditing your site, developing SEO sales strategies, and the implementation of programs that will help your company reach its goals. The job of an SEO company is to rank your website on the first page of search results.
Ardorsys has built a strong customer base by being one of the leading web design companies. We have a large portfolio of successful web design products and are here for you today, ready to provide your business with that winning edge. Web Choice is a trusted partner of many businesses and offers not only web design, but also full SEO services. Get in touch with us today to find out more about our results driven web design and SEO services.