Which One is Better for Online Sales – SEO or PPC?

If you have a stunning, visually appealing, easy and efficient to navigate eCommerce website, there is only one thing that counts…getting sales! In 2016, the conversion rate of online shoppers was average 2.78 percent and this is increasing with the new online stores. Running an ecommerce business is not an easy as customers are very choosy or picky about what they want and how they want to purchase.