Today, music app industry has been emerged drastically, redefined and invented new ways for us to interact with the music and videos. There are several music apps like musical.ly, Pandora, Spotify, Dubsmash and a few others. However TikTok app is one of the most fascinating and innovative apps for creating and sharing short videos. Tiktok app attracts millions of youths and have completely changed the idea of music streaming.
According to Apptrace, the TikTok app is currently available in 154 countries. India is also one of the countries whose youngsters are attracted by TikTok, there are now more than 20 million active users in India.
Now as we talk about social media video app in this blog, the idea is to enlighten the ones who are intending or plan for mobile app development of music app like Tiktok. So, let’s dive in and explore the aspects of this music app and how it has been a game-changer for the Entertainment industry, bringing many opportunities for revenue.
What is the TikTok app?
Formerly named Musical.ly, TikTok is a music video social media platform which is also known as douyin in China. This is the most trending and popular Chinese app as compared to all other music video mobile apps. TikTok was first introduced in China in 2012 by Zhang yiming and later got viral all over the globe.
Surprisingly, the success rate of the TikTok app is rising exponentially up and generating a great revenue potential. This is the reason why a lot of start-ups having their eyes in creating similar apps like TikTok. It seemed to have at no.1 position in the Appstore in 2020 due to its popularity and bigger market size.
How Does TikTok Work?
The social media music app is free to use and gives youngsters a medium to acknowledge their freedom of speech and expression, which has been long and arduous. The TikTok app allows users to create a 15-second video content, with the audio clips or dialogues in the background.
Additionally, users can share content with lip-syncing, dancing, comedy skits, etc. on other social media platforms like Facebook, Instagram. Users can also browse through millions of videos, shared by other users on the app. They can also choose different categories to explore others content while browsing. These categories can be informative videos, funny videos, and more. Users can chat with their friends and can edit videos by using various filters, special effects and stickers.
Usage and User Statistics:
In June 2018, the global rank of the TikTok app was no. 4.
In September 2018, TikTok was a free downloaded app on the Apple App Store and Google Play Store.
In November 2018, according to Apple App Store and Google Play Store, TikTok was on the third rank.
Kleiner Perkins said, Tiktok users spend 52 minutes per day in which 56% are male and 45% are female.
TikTok has been installed 1.27 billion times on a device. As Apptopia validates, In October 2018, TikTok sessions burgeoned from 58 million per day to 72 million.
According to the age group, 20% of users are within the age of 19, 33% of users are aged 20 to 24, 28% of users are of 25 to 29 age, 14% of users are of 30 to 34 age, 4% of users are of 35 to 39 age, 2% of them belong to the rest.
Kids like TikTok mostly for many more reasons:
- The uploaded videos are short (upto 15 seconds in length)
- The videos encourage the users and creators to be creative.
- They showcase singing and acting talent which is assumed to be as a lot of fun.
- Many parents encourage their children by being a part of their performance.
- The comment box always reminds the users to say something nice.
Messaging is also very common and most popular feature in many social media apps with kids that allows strangers to contact your children directly. To reduce the possibility of unknown chatting, TikTok recently uploaded few videos for both children and parents to be careful while using the app:
- It shows users how to report towards inappropriate content and behavior.
- Limit the screen time on the app.
- It controls who can comment on the videos.
- It allows restriction mode.
- It controls who can message your child.
- It shows how to be respectful on the app.
Tiktok comes with privacy settings on the app that protect your child’s shared content to be viewed by others. It has two privacy settings –
- Private: Only the creator can watch their videos.
- Public: Anyone on the app can watch the videos.
So, if you are looking to develop a music streaming app like Tiktok, you must be aware of its pros, cons, features and usage. It will make easier for you to discuss your requirements clear with the right app developer. However before hiring the mobile app developer, you should know about the cost to create an app like Tiktok because cost can vary on the basis of requirement, location, and functionality of the application.