The Long Game of Digital Marketing: Why Online Marketing Is a Marathon?

Long Game of Digital Marketing: Why Online Marketing Is a Marathon

It’s time to revise the same thought of Elon Musk, the founder of SpaceX and Tesla about long-term goals and future planning.

Keep reading to learn what Musk said and how to prepare your marketing strategy for long-term success!

He said:

No near term plans to IPO @SpaceX. Only possible in very long term when Mars Colonial Transporter is flying regularly.

— Elon Musk (@elonmusk) June 6, 2013

Easier said than done. There is a lot of pressure from investors. It is hard not to feel super bad if u don’t make ur qtr.

— Elon Musk (@elonmusk) June 6, 2013

Musk wanted to make SpaceX (privately owned space exploration company) public. His long term aim is to get human to Mars and that is not easy as other enterprises have quarterly pressure with short term goals. Elon musk is playing really a good card for getting the biggest picture of his long-term plan.


His thought-provoking series of tweets teach us that how a perfect marketing strategy can help in long-term business success. The first name comes in mind for marketing strategy is Digital marketing that has a great future and can play a vital role for fueling business growth.

While your company might not have any unique goal however the end result of every business belongs to brand visibility and good revenue. So it’s better to start focusing on short-term goals in your online marketing efforts than long-term. It doesn’t matter that how much time and efforts it takes to build brand and sales online but an effective long-term digital marketing strategy can give you overnight success.

The biggest reason marketers and business owners struggle to see value in inbound marketing channels is because they aren’t patient enough to see the dividends.

There are several quick online marketing strategies followed by companies on the web. Display advertising, video and paid search are the most common marketing avenues that will give you return on your investment fast. However you will surely want a long-term ROI. Here the most popular and effective inbound marketing tactics such as Search engine optimization (SEO), content marketing and blogging will work for you. These are more sustainable marketing efforts that are less expensive and better for long-term revenue.

Only the reason business owners and marketers don’t believe on these inbound marketing channels is that they don’t have enough patient to see bonuses.

Let’s have a look in detail on these long-term tactics how these are fruitful.


Blogging is one of the main digital marketing strategy that takes long time to give results. It requires long-term investment in time only than the money and here most business quit. As they spend time to write blog post weekly or monthly but they don’t get traffic or any leads instant.

Their impatience make them away from social shares, links, referrals, search traffic and brand trust that comes from great content. Yes, blogging requires long-term commitment but if people trust on this trick and have patient, they will surely get what they want.


SEO gives fast returns than blogging but it takes some time to rank high for all keywords you want to get results on. In fact, a quality SEO service is a never ending process that evolves over time and comes always with new breaks. Truly great SEO is sustainable and when it comes to playing the long game in SEO, traffic data is your best friend.

Focus on significant samples of data in Google Analytics to drive your strategy.

Social media

Social media helps focusing deeply with short term results no matter which social media network you are using. You can judge the success of your social media efforts by tracking number of fans or followers.

The long game in social media means spending time finding out who your target market is online and creating ways to engage them. You’ll have to work a lot harder if you aren’t strictly focused on follower numbers, but your social media campaign will actually provide value to you when you play the long game.

Get cards in your hand

Focusing on the short-term isn’t a bad thing as long as your short-term goals are also pointing back to your long-term dreams. Whatever you want to achieve, you should be passionate about it and it should drive every decision your business makes.

Because your end goal is your “going to Mars” moment.

If you’re looking for a coach or seo expert for hire to help your company make digital marketing a long-term, revenue-driving tactic, connect with us. We can provide your company with a dependable partner for marketing your business online — and helping it grow offline.

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